he first step to attracting new fitness class signups is to have a smart, solid content marketing plan in place. A great content marketing strategy is constantly evolving. It’s wise to revamp your plan to make sure it’s innovative, up-to-date, strong, and fresh.

If you’re looking to keep your classes full all year and need some fresh concepts, read on. Let’s dive deep with a complete content marketing guide to attract new fitness class signups.

What is content marketing?

You’ve heard it a million times “content is king.” Well, it is! Matter of fact, according to the Content Marketing Institute, 70% of B2B marketers surveyed say they are creating more content this year than they did in 2016. While competition to create a killer content marketing strategy is fierce, you’ll reap the rewards in fitness class signups.

So what exactly is content marketing? Everything you say to your client to attract more fitness class signups is your content. Visual, written, or verbal – content marketing is the use of any content to meet the marketing goals of your fitness studio.

From retention and brand awareness to attracting new fitness class signups, the goal of a great content marketing guide is to make people aware of your fitness center. You want your audience to see your content and instantly think of your fitness center